ReplyMagic
About

A small team, building one sharp product.

ReplyMagic helps businesses answer Instagram comments using the same post details they would use themselves.

30 free AI replies per month. No credit card. Requires an Instagram Business or Creator account.

Why we built it

Every post brings new questions.

"Same five questions. Price. Sizes. Where to buy. When it ships. Is it still in stock."
The questions a product post can bring

A product launch, a viral reel, a flood of comments, most of them asking the same handful of questions in slightly different phrasings.

A useful answer needs the details of the post. A workshop, a new product, and a service offer can receive the same question and need completely different replies.

We thought there was a better way: feed the assistant the same context a human team would have (the product, the offer, the voice) and let it answer comments the way you would, in your tone, while you focus on the work that actually needs you.

What we believe

Three things, in order of stubbornness.

01
Context beats cleverness

Useful replies start with accurate product and post information. We make that context visible and editable.

02
Voice is non-negotiable

Replies that sound like a help desk lose the trust that brought the customer in. The voice profile is the product.

03
Official channels only

We use the official Instagram Graph API. You authorize access through Instagram and can disconnect it. Review generated replies and use automation responsibly.

The studio

Built inside ZipLyne.

A product studio building tools for the work businesses do every day.

The team is engineering-led, design-obsessed, and customer-close. You'll often hear back from someone who actually wrote the code.

Want to see the context engine on your account?

30 free AI replies per month. No credit card. Requires an Instagram Business or Creator account.