Your account is not the product.
ReplyMagic runs through Instagram's official Graph API — reviewed and approved by Meta. No passwords, no scraping, no shortcuts that put your account at risk.
Six things we do so you never have to worry.
Official API only — no scraping
ReplyMagic connects through Meta's official Instagram Graph API, the same integration pathway used by enterprise social tools. We never touch the private/unofficial scraper API. That means no fake browser sessions, no IP rotation, no brittle hacks that get your account flagged.
- Meta-reviewed & approved app
- OAuth token — no password ever stored
- Webhook-driven, not polling
- Full API changelog transparency
No password. Ever.
The connection flow is pure OAuth 2.0 — you authorize ReplyMagic directly inside Meta's login screen, then Meta hands us a scoped access token. We never see your Instagram password, and neither does any part of our infrastructure.
- Scoped read + comment permissions only
- Tokens stored encrypted at rest (AES-256)
- Token rotation on re-auth
- Revoke from Meta settings any time
Encryption in transit and at rest
Every byte that travels between your browser, our servers, and Meta is encrypted over TLS 1.3. Data at rest is encrypted in managed app storage, and credentials are never stored in plaintext.
- TLS 1.3 in transit
- Encrypted data at rest
- Managed app storage
- No plaintext credential storage
Rate-limit compliance — zero action-block risk
Meta enforces strict rate limits on the Graph API. ReplyMagic's reply queue is built to stay well inside those limits at all times, including during launch-day spikes. We never batch-fire requests or use patterns that Meta flags as inauthentic activity.
- Per-account rate budget tracking
- Exponential back-off on 429s
- No bulk-reply bursting
- Audit log per API call
Data retention — purged within 30 days
When you disconnect your Instagram account or close your ReplyMagic account, we start the deletion clock immediately. All comment data, post context, and account metadata is purged within 30 days. We are GDPR-compliant and honor data deletion requests within 72 hours.
- 30-day purge on disconnect
- 72-hour deletion on request
- GDPR Article 17 compliant
- Billing records excluded (legal obligation)
You can disconnect at any time
Access controls are in your hands, not ours. Disconnect ReplyMagic from your Instagram account in one click — from inside the app or directly from your Meta Business integrations panel. Disconnection takes effect immediately; no queued replies will be sent after that point.
- One-click disconnect in-app
- Also revocable via Meta settings
- Immediate effect — no pending queue
- Re-connect picks up where you left off
Why this matters
Unofficial scraper APIs get accounts banned. We don't use them.
A lot of Instagram automation tools quietly rely on private, undocumented APIs — the same endpoints that get accounts flagged for suspicious activity and trigger action blocks. They're cheaper to build on and don't require Meta review. That's the trade-off they made.
We went through the official Meta app review process. That means slower shipping, more paperwork, and real accountability. It also means your account isn't collateral damage when Meta cracks down on scraper traffic — and they do, regularly.
Official API only. Full stop.
Our commitments
- 01
We will never ask for your password.
The only credential we ever receive is a Meta-issued OAuth token with the minimum scopes required to read comments and post replies. Your password never enters our system — not our servers, not our logs, not anywhere.
- 02
We will never sell your data.
Your comment history, audience behavior, and brand voice data exist to power your replies — nothing else. We do not sell, license, or share them with advertisers, data brokers, or third-party analytics platforms.
- 03
We will tell you if something changes.
If we ever modify how we handle your data in a material way, you'll get a direct email before the change takes effect — not a buried policy update. If you disagree, you can export and delete your data before the change applies.
Get notified the day we launch.
330+ creators are already in the private beta — over 45,000 comments sent. Drop your email and you'll be first in line when we open the doors.
No spam. Just a single email when it's your turn.